Leaked Data From Meta Reveal Israeli Companies Are Struggling To Find Customers

 

Story by Murtaza Hussain, Waqas Ahmed, and Ryan Grim

There has been a staggering decline in the effectiveness of the billions of dollars spent on advertising by Israeli companies across Meta’s platforms, according to confidential internal data from the social media giant obtained by Drop Site News. As a result, amid growing international backlash against the Israeli government’s genocide in the Gaza Strip, Israeli firms are being forced to spend more and more to drive potential customers to their websites online, while seeing decreased engagement from users.

The growing marketing costs for Israeli brands, provided to Drop Site by internal whistleblowers at Meta, put specific numbers on the increasing toxicity of Israel’s international reputation. The data are broken down into a number of categories, showing the total amount spent by Israeli companies on advertising year-over-year since 2023, the amounts spent by other countries each year over that time, the average cost of driving individual user engagement, the top consumer countries for Israeli advertisements, and the top 40 firms from Israel advertising on Meta platforms by amount of total ad-spend.

The metric known as “cost-per-click,” or CPC, is critical for online advertisers. The CPC represents the dollar amount firms have to pay to get a potential customer to click on its ads—a figure that is then used to assess how much of its advertising expense is being successfully translated into revenue. Meta did not respond to a request for comment.

Between 2023 and 2025, the CPC for Israeli companies increased by a staggering 155.3 percent, rising from $0.094 to $0.24 required to drive an individual potential customer to the website of an Israeli firm.

Click here for the full report.

Source: Drop Site News