‘Pink Tax’ Ban Goes Into Effect Today

Starting today, new reforms go into effect prohibiting businesses from charging a “pink tax,” otherwise known as the practice of charging different prices for “substantially similar” consumer goods or services that are marketed to different genders.

In April the Governor signed the FY 2021 New York State Budget which included the Governor’s proposal to ban the “Pink Tax.” The new measure requires certain service providers to provide price lists for standard services upon request and notifies them that gender-based price discrimination is prohibited under State law. Businesses that violate the law will be subject to civil penalties.

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Source: The Office of Governor Andrew M. Cuomo